77

The 77 range offers a modern and flavour-focused selection designed with simplicity in mind. The brand originates from Scandinavia and focuses on clean profiles and consistent quality. As a result, the range feels approachable and well balanced.

77 products use a slim and discreet format. Therefore, they suit users who prefer a comfortable and controlled experience. In contrast to louder or more aggressive brands, 77 focuses on clarity and smooth delivery. This makes the range easy to return to throughout the day.

Additionally, flavour variety plays a key role in the 77 lineup. Popular options include Apple & Mint, Cherry, Cola Ice, Spearmint, and Forest Fruits. Each option stays clean and measured. As a result, flavours feel fresh without becoming overpowering.

Moreover, the 77 range offers several strength options. Products commonly sit around 16 mg/g and 20 mg/g, depending on the variant. This allows users to choose a level that fits their routine more precisely. Therefore, the range works well for both moderate and more experienced users.

Overall, 77 combines modern design with accessible flavours. The range prioritises balance, comfort, and consistency. Because of this approach, 77 has become a reliable choice for everyday use.

What you’ll find in this collection:

• The full 77 product range

• Popular flavours such as Apple & Mint, Cherry, and Cola Ice

• Strength options around 16 mg/g and 20 mg/g

• A slim and discreet format designed for comfort