ALWAYS EVOLVING
SAME BEAR, NEW TRICKS
From lighter pouches to extreme strengths, classic flavours to unusual blends, ICEBERG gives you plenty of ways to find the style that suits you.
MINI
Compact ICEBERG pouches combining a smaller format with the brand’s distinctive flavour range.
ICEBERG MINI Sour Berries 20MG
MEDIUM
A more measured ICEBERG range, with bold flavours at the lighter end of the lineup
EXTREME
A stronger step up, pairing higher nicotine levels with ICEBERG’s wide mix of flavours.
ICEBERG Strawberry Banana Gum 40MG (50MG/G)
ICEBERG Ninja Orange 40MG (50MG/G)
ICEBERG Dragon Fire 40MG (50MG/G)
ICEBERG Cherry Apricot Gum 40MG (50MG/G)
ICEBERG Mint Explosion 40MG (50MG/G)
ICEBERG Watermelon Lime 40MG (50MG/G)
ICEBERG Apple Lemon Pineapple 40MG (50MG/G)
ULTRA
The heavyweight side of the core ICEBERG range, built for experienced nicotine users.
ENERGY
Caffeine pouches in bold ICEBERG flavours, available in 75MG and 150MG options
BUNDLES
Explore every Pouchline bundle featuring ICEBERG, all in one place.
Browse the full ICEBERG range
Can't find what you're looking for? Browse all ICEBERG products here!
VIEW ALL ICEBERG PRODUCTS HIDE ALL ICEBERG PRODUCTS
ICEBERG Strawberry Banana Gum 40MG (50MG/G)
ICEBERG Ninja Orange 40MG (50MG/G)
ICEBERG Dragon Fire 40MG (50MG/G)
ICEBERG Cherry Apricot Gum 40MG (50MG/G)
ICEBERG Mint Explosion 40MG (50MG/G)
ICEBERG Grapefruit Pineapple 120MG
ICEBERG Watermelon Lime 40MG (50MG/G)
ICEBERG Apple Lemon Pineapple 40MG (50MG/G)
ICEBERG Pineapple Mango Coconut 120MG
ICEBERG MINI Sour Berries 20MG
ICEBERG Snus UK: Tobacco-Free Nicotine Pouches Explained
ICEBERG snus is a commonly searched term for ICEBERG's tobacco-free nicotine pouches in the UK. Although often referred to as snus, ICEBERG nicotine pouches do not contain tobacco leaf and are different from traditional Swedish snus. They form part of Pouchline's wider nicotine pouch collection, which brings together different brands, flavours and nicotine strengths.
The ICEBERG range includes Medium, Mini, Extreme and Ultra nicotine pouches, with flavours spanning mint, fruit, berries, tropical combinations and gum-inspired profiles. Strength varies considerably between ranges, and some products display nicotine concentration in MG/G rather than MG per pouch. Always check the individual product specification when comparing strengths.
At Pouchline, the ICEBERG collection is organised by product type, making it easier to explore the different formats. Customers can also browse nicotine pouch bundles featuring ICEBERG products, alongside the separate ICEBERG ENERGY Top 3 Bundle, which contains nicotine-free caffeine pouches rather than nicotine products.
Rather than focusing on a single strength or flavour family, ICEBERG covers everything from mint and straightforward fruit profiles to tropical blends, gum-inspired flavours and more unusual combinations. The range also spans different pouch sizes and substantially different nicotine concentrations.
At Pouchline, the collection is organised into Medium, Mini, Extreme, 70MG, Energy and Bundles, making the range easier to explore without presenting the entire ICEBERG catalogue in one mixed product grid.
What Makes ICEBERG Different?
Variety is one of ICEBERG’s clearest characteristics.
The official ICEBERG catalogue stretches across numerous strength categories and an unusually large selection of flavours, allowing the same brand to cover very different preferences rather than concentrating solely on mint, fruit or one high-strength product line.
ICEBERG also experiments with formats. Alongside its familiar Slim nicotine pouches, the range now includes smaller Mini pouches, nicotine-free caffeine pouches and newer nicotine-strip products.
That constant expansion fits the brand’s “Same Bear, New Tricks” direction: the recognisable ICEBERG identity remains, while the formats and range continue to develop.
How Strong Are ICEBERG Nicotine Pouches?
ICEBERG covers a wide span of nicotine concentrations, and strength varies considerably between product families.
The current Pouchline collection includes Medium products labelled 20MG, Mini products at 20MG per pouch, Extreme products labelled 50MG, and the core Ultra-strength 70MG range.
These headline numbers do not always represent the same measurement. Some ICEBERG ranges use mg per gram, while others are presented using mg per pouch, making it important to check the full product specification before comparing strengths.
This is particularly important with higher-strength ICEBERG products, which are intended for experienced adult nicotine users.
ICEBERG Medium Nicotine Pouches
ICEBERG Medium sits at the lower end of the main nicotine ranges currently stocked by Pouchline.
The official ICEBERG specification for Medium products uses a concentration of 20mg/g in a 0.7g pouch, with flavours spanning fruit, mint and mixed profiles.
Pouchline currently carries Medium flavours including options such as Cherry alongside a wider selection from the range.
For customers comparing ICEBERG strength levels, the Medium range provides a clear starting point before moving into Mini, Extreme or Ultra products.
What Are ICEBERG Mini Pouches?
ICEBERG Mini uses a smaller pouch format than the brand’s standard Slim products.
Current Pouchline Mini products include flavours such as Grape and Energy, with selected Mini listings carrying 20MG of nicotine per pouch.
The smaller format is designed to take up less space beneath the upper lip while retaining ICEBERG’s flavour-led approach.
The word Mini describes the physical pouch size, not a low-strength category, so customers should still check the actual nicotine content of each Mini product.
What Are ICEBERG Extreme Nicotine Pouches?
ICEBERG Extreme is one of the brand’s higher-strength nicotine pouch ranges.
Official ICEBERG product specifications place the Extreme line at 50mg/g, while current Pouchline listings for 0.7g Extreme products such as Apple Lemon Pineapple and Double Apple specify 35MG of nicotine per pouch.
The range includes a large mix of fruit, mint, tropical and gum-style flavours rather than restricting stronger products to conventional mint profiles.
Because individual formulations and pouch weights can vary, the specification on each product page should take priority over the headline range name.
What Are ICEBERG 70MG / Ultra Nicotine Pouches?
The 70MG range represents the Ultra-strength side of ICEBERG currently stocked by Pouchline.
Official ICEBERG specifications describe Ultra products at 70mg/g using 0.8g pouches. Current Pouchline listings such as Emerald, Sour Berries, Grape and Sweet Mint specify 56MG of nicotine per pouch.
The 70MG range covers a broad spread of flavours including fruit, mint, berry and energy-drink-inspired options.
These are very high-strength nicotine pouches and are intended for experienced adult nicotine users familiar with strong nicotine products.
What Do 20MG, 50MG and 70MG Mean on ICEBERG Products?
ICEBERG is a particularly good example of why mg/g and mg per pouch should not be treated as the same measurement.
mg/g measures the concentration of nicotine within one gram of pouch material.
mg per pouch tells you the amount of nicotine contained in one individual pouch.
For example, an ICEBERG Extreme product may be labelled 50MG because the pouch material contains 50mg of nicotine per gram, while a 0.7g pouch contains approximately 35MG of nicotine.
Similarly, ICEBERG’s 70mg/g Ultra products use 0.8g pouches and are listed by Pouchline at 56MG per pouch.
When comparing ICEBERG with another brand, the actual mg-per-pouch figure is therefore the most useful measurement.
ICEBERG Nicotine Pouch Flavours
ICEBERG has one of the broadest flavour selections in the current Pouchline catalogue.
The range includes familiar profiles such as Grape, Cherry, Watermelon, Raspberry, Sour Berries and Sweet Mint, alongside combinations such as Apple Lemon Pineapple, Kiwi Strawberry and Strawberry Banana Gum.
More distinctive flavours include Arasaka, Emerald, Black, Energy, Crazy Mix and Dragon Fire, giving ICEBERG a recognisable range beyond straightforward fruit and mint.
Many flavour styles appear across more than one strength level, allowing experienced users to explore different parts of the ICEBERG range without relying on one flavour family alone.
What Is ICEBERG Arasaka?
Arasaka is one of ICEBERG’s more recognisable flavour names.
The official ICEBERG catalogue identifies Arasaka as an apricot flavour, and the profile appears across multiple strength categories within the wider range.
The unusual naming is part of ICEBERG’s broader approach to flavour, where several products use individual names rather than simply listing their ingredients on the front of the can.
What Are ICEBERG ENERGY Pouches?
ICEBERG ENERGY is separate from the brand’s nicotine pouch range.
These products contain caffeine rather than nicotine, with Pouchline currently carrying options at 75MG and 150MG caffeine per pouch.
Pouchline’s ICEBERG ENERGY range is explicitly described as nicotine-free, including the current 150MG Top 3 Bundle.
Flavours include profiles such as Menthol, Sweet Mint, Black and Watermelon Mint. Because these are caffeine products rather than nicotine products, the strength figures should not be compared directly with ICEBERG’s nicotine ranges.
ICEBERG ENERGY 75MG vs 150MG
The ICEBERG ENERGY range currently includes two principal caffeine levels stocked by Pouchline.
75MG products contain 75mg of caffeine per pouch, while 150MG products contain 150mg per pouch.
Both belong to ICEBERG’s caffeine range rather than its nicotine range.
Customers should therefore check whether a product contains nicotine or caffeine before comparing the number displayed on the can, as a 150MG caffeine pouch is an entirely different product type from a 50MG or 70MG nicotine pouch.
How Many Pouches Are in an ICEBERG Can?
Standard ICEBERG cans generally contain 20 pouches.
The official ICEBERG specifications list 20 pouches across Medium, Extreme and Ultra products, including Mango Banana Medium, Black Extreme and Black Ultra.
The ICEBERG ENERGY range also commonly uses 20 pouches per can, including the 150MG caffeine products currently bundled by Pouchline.
As ICEBERG continues to expand into different formats, customers should still check individual listings where pouch count or pouch size is important.
How to Use ICEBERG Nicotine Pouches
To use an ICEBERG nicotine pouch, remove one pouch from the can and place it comfortably between the upper lip and gum.
Leave the pouch in position while nicotine and flavour are released. There is no need to chew or swallow the pouch.
Once finished, remove it and dispose of it responsibly. Several ICEBERG cans include a compartment in the lid that can be used to temporarily store used pouches.
ICEBERG nicotine products contain nicotine, which is addictive, and are intended only for adults.
How Long Do ICEBERG Nicotine Pouches Last?
Current Pouchline ICEBERG guidance generally suggests using a pouch for up to around 30 minutes, although usage time can vary according to the individual product and personal preference.
A pouch can be removed sooner if it becomes uncomfortable.
Nicotine strength and usage duration should also be treated separately. A stronger Extreme or Ultra pouch does not need to remain in place for longer simply because it contains more nicotine.
Are ICEBERG Nicotine Pouches Tobacco-Free?
Yes. ICEBERG nicotine pouches are tobacco-free.
Official ICEBERG product specifications describe the pouches as containing nicotine, plant fibres, flavouring agents, humectants and other ingredients rather than tobacco leaf.
They are used beneath the upper lip without combustion, smoke or vapour.
They still contain nicotine and are intended only for existing adult nicotine users.
Is ICEBERG Snus?
ICEBERG is often searched for online using terms such as “ICEBERG snus”, but the ICEBERG products sold in this collection are nicotine pouches rather than traditional tobacco snus.
Traditional snus contains tobacco leaf, while ICEBERG nicotine pouches are tobacco-free.
Both products use an under-lip format, which is why shoppers sometimes use the term “snus” informally when searching for nicotine pouches.
Technically, ICEBERG belongs to the modern tobacco-free nicotine pouch category.
Where Are ICEBERG Nicotine Pouches Made?
ICEBERG nicotine pouches are produced in Poland.
Current Pouchline specifications identify Poland as the country of origin for ICEBERG products across the Extreme and 70MG ranges.
ICEBERG Tobacco Sp. z o.o. is the company behind the current ICEBERG range, with the brand’s business operations based around Warsaw.
Who Makes ICEBERG Nicotine Pouches?
ICEBERG is produced by ICEBERG Tobacco Sp. z o.o.
The company manufactures and distributes ICEBERG nicotine pouches alongside newer products including nicotine strips and Energy pouches.
Its current catalogue covers a wide range of strength categories and formats, which helps explain why ICEBERG now extends significantly beyond its older core nicotine-pouch lineup.
Who Are ICEBERG Nicotine Pouches For?
ICEBERG’s wide strength range means different products suit very different existing nicotine tolerances.
Medium products occupy the lower end of the principal Pouchline ICEBERG range, while Extreme and particularly the 70MG Ultra line move into substantially stronger territory.
Mini provides a smaller pouch format, while ENERGY should be treated separately because it contains caffeine rather than nicotine.
Customers should always check the specific strength and product type before purchasing, particularly because ICEBERG uses several different measurements and range names across its catalogue.
Why Buy ICEBERG from Pouchline?
Pouchline brings a large ICEBERG selection together in one collection, spanning multiple nicotine strengths, pouch formats, flavour styles and nicotine-free caffeine options. The current collection includes dozens of individual ICEBERG products.
The page is organised into Medium, Mini, Extreme, 70MG, Energy and Bundles, allowing customers to narrow down the range before browsing flavours.
From lower-strength Medium products through to the 70MG Ultra range, compact Mini pouches and separate caffeine-based ENERGY products, the collection reflects how broad the modern ICEBERG range has become.
FAQs
Are ICEBERG nicotine pouches tobacco-free?
Yes. ICEBERG nicotine pouches are tobacco-free and designed for use beneath the upper lip. They contain nicotine, which is addictive, but do not contain tobacco leaf like traditional snus.
How strong are ICEBERG nicotine pouches?
ICEBERG covers a very wide range of nicotine strengths. Current products at Pouchline include smaller-format 20MG-per-pouch Mini products, higher-strength Extreme products and Ultra products reaching 56MG of nicotine per pouch. Always check the individual product specification before comparing strengths.
What do 20MG, 50MG and 70MG mean on ICEBERG cans?
ICEBERG uses both MG/G and MG-per-pouch measurements. MG/G describes nicotine concentration by weight, while MG per pouch tells you how much nicotine is contained in one individual pouch. Because pouch weights differ, two products with similar MG/G figures can still contain different amounts per pouch.
What is the difference between ICEBERG Mini and regular ICEBERG pouches?
ICEBERG Mini uses a physically smaller pouch format designed to take up less space beneath the upper lip. Mini refers to the pouch size, not necessarily a low nicotine strength — current ICEBERG Mini products at Pouchline include options containing 20MG per pouch.
How do you open an ICEBERG nicotine pouch can?
ICEBERG has an unusually large flavour range covering mint, berries, grape, cherry, watermelon, apple, tropical fruit, gum-style flavours and energy-drink-inspired profiles. More unusual combinations also appear throughout the range.
Does ICEBERG 150MG contain nicotine or caffeine?
ICEBERG has produced both nicotine and caffeine products associated with the 150MG label, so the product range and measurement are important. ICEBERG ENERGY 150MG contains 150MG of caffeine per pouch and is nicotine-free. However, some very high-strength ICEBERG nicotine products have also been labelled 150MG, sometimes referring to nicotine concentration in MG/G rather than nicotine per individual pouch. Always check whether the product contains nicotine or caffeine, along with the stated MG-per-pouch measurement, before purchasing.
Are ICEBERG Energy pouches nicotine pouches?
No. ICEBERG Energy is a separate caffeine-pouch range rather than a nicotine pouch range. Pouchline currently carries ICEBERG Energy products alongside the nicotine range, so it is important to check the product type as well as the flavour and strength.
What is the difference between ICEBERG Extreme and ICEBERG Ultra?
Both sit toward the stronger end of the ICEBERG range, but they use different nicotine concentrations. Extreme products are commonly labelled around 50MG/G, while Ultra products use 70MG/G formulations. The actual nicotine per pouch depends on the pouch weight, so the individual product specification should always take priority.
