MORE THAN 25 FLAVOURS
A RANGE WITH CHARACTER
Made in Poland since 2020, 77 covers mint, fruit, ice, cola, tea and a few surprises like Rosemary and Salted Caramel, at 5.2mg and 10.4mg per pouch, plus the 20mg Ghost Mini and the Valtteri Bottas VB Edition.
5.2MG
5.2mg per pouch (8mg/g), 20 slim pouches per can. Regular strength, a good starting point for 77.
77 Watermelon Ice 5.2MG (8MG/G)
77 Forest Fruits 5.2MG (8MG/G)
77 Cola & Vanilla 5.2MG (8MG/G)
77 Raspberry Ice 5.2MG (8MG/G)
77 Cola & Cherry 5.2MG (8MG/G)
10.4MG
The core of the range: 10.4mg per pouch (16mg/g), 20 slim pouches per can, in mint, fruit, ice, cola, tea and more. Extra Strong.
77 Blackcurrant Ice 10.4MG (16MG/G)
77 Forest Fruits 10.4MG (16MG/G)
77 Apple & Mint 10.4MG (16MG/G)
77 Peach & Mint 10.4MG (16MG/G)
77 Cola & Cherry 10.4MG (16MG/G)
77 Cola & Vanilla 10.4MG (16MG/G)
77 Tropical Mint 10.4MG (16MG/G)
77 Watermelon Ice 10.4MG (16MG/G)
77 Raspberry Ice 10.4MG (16MG/G)
77 Vanilla Tobacco 10.4MG (16MG/G)
77 Blueberry Ice 10.4MG (16MG/G)
77 Salted Caramel 10.4MG (16MG/G)
GHOST AND VB MINI 20MG
20mg per pouch (40mg/g) in a small 0.5g Mini pouch, 20 per can: the strongest 77. Ultra Strong, for experienced users only.
77 Ghost Mini Mango 20MG (40MG/G)
BUNDLES
Five or three cans of 77 in one order: the STRONG, ICE and TOP 3 bundles.
Browse the full 77 range
See every 77 can we stock in one place.
VIEW ALL 77 PRODUCTS HIDE ALL 77 PRODUCTS
77 Blackcurrant Ice 10.4MG (16MG/G)
77 Forest Fruits 10.4MG (16MG/G)
77 Apple & Mint 10.4MG (16MG/G)
77 Peach & Mint 10.4MG (16MG/G)
77 Cola & Cherry 10.4MG (16MG/G)
77 Cola & Vanilla 10.4MG (16MG/G)
77 Tropical Mint 10.4MG (16MG/G)
77 Watermelon Ice 10.4MG (16MG/G)
77 Watermelon Ice 5.2MG (8MG/G)
77 Forest Fruits 5.2MG (8MG/G)
77 Ghost Mini Mango 20MG (40MG/G)
77 Cola & Vanilla 5.2MG (8MG/G)
77 Raspberry Ice 5.2MG (8MG/G)
77 Raspberry Ice 10.4MG (16MG/G)
77 Vanilla Tobacco 10.4MG (16MG/G)
77 Blueberry Ice 10.4MG (16MG/G)
77 Salted Caramel 10.4MG (16MG/G)
77 Cola & Cherry 5.2MG (8MG/G)
What Are 77 Nicotine Pouches?
77 nicotine pouches are tobacco free, all white pouches made in Poland by Luna Corporate. The brand launched in 2020 and calls itself the first Polish nicotine pouch brand. It is known for a very wide flavour list, from mint and berries to cola, tea, rosemary and salted caramel.
On this page the range is split by strength into 5.2MG, 10.4MG, Ghost and VB Mini 20MG, and Bundles, so you can pick your nicotine level first and then a flavour.
77 Strengths at a Glance
- 5.2MG: 5.2mg per pouch (8mg/g), slim pouch of about 0.65g, 20 per can. Our Regular category.
- 10.4MG: 10.4mg per pouch (16mg/g), slim pouch of about 0.65g, 20 per can. Our Extra Strong category and the biggest part of the range.
- Ghost Mini and VB Mini 20MG: 20mg per pouch (40mg/g) in a smaller Mini pouch of about 0.5g, 20 per can. Our Ultra Strong category and the strongest 77 we sell.
MG Per Pouch vs MG/G
Many 77 cans and older listings show 8, 16 or 40, which is the nicotine in each gram. The figure that matters is the nicotine in one pouch: 5.2mg, 10.4mg or 20mg. Our titles show both, and our nicotine pouch strength guide explains more.
What Flavours Do 77 Pouches Come In?
- Mint: Fresh Mint, the colder Ice Mint, and fruit with mint such as Apple & Mint, Peach & Mint and Melon & Mint.
- Fruit and ice: Forest Fruits, Strawberry, Blackcurrant Ice, Raspberry Ice, Watermelon Ice, Grape Ice and Blueberry Ice.
- Cola and tea: Cola & Cherry, Cola & Vanilla, Cola Ice, Black Tea and Green Tea.
- Something different: Rosemary, Salted Caramel, Pink Punch and Vanilla Tobacco, a tobacco style flavour with no tobacco in the pouch.
What Is 77 Ghost Mini?
Ghost Mini is the strongest 77 line: 20mg per pouch at 40mg/g in a small Mini pouch. Choose from Ghost Mini Original (mint), Mango and Cola Ice. They are only for experienced nicotine users, so keep your first session short.
What Is 77 VB Edition?
VB Edition is 77's special edition with Formula 1 driver Valtteri Bottas, who races as number 77. It comes in Arctic Berry and Arctic Mint at 5.2mg and 10.4mg, plus Bergamot, and the VB Mini Edition brings Arctic Berry and Arctic Mint to the 20mg Mini format.
How Do You Use 77 Nicotine Pouches?
Place one pouch under your upper lip. 77 says to keep it in for up to 30 minutes, and you can take it out sooner. Don't chew or swallow it, and bin the used pouch.
Is 77 Snus?
Lots of people search for "77 snus", but 77 makes tobacco free nicotine pouches. Traditional snus contains tobacco; 77 does not, even Vanilla Tobacco. Both sit under the lip, which is why the names get mixed up. For the UK rules, read our guide to snus in the UK.
Are There Side Effects?
77 pouches contain nicotine, which is addictive, and unwanted effects can happen. ASH lists nausea, vomiting, headaches and dizziness among reported effects, especially for people who are not used to nicotine. If you are new to pouches, start with a 5.2mg can rather than the 10.4mg range or the 20mg Minis.
If a pouch makes you feel sick or dizzy, or irritates your mouth, take it out, and speak to a healthcare professional about any ongoing mouth or gum problems.
Why Buy 77 from Pouchline?
Pouchline stocks over 25 flavours of 77, from 5.2mg to 20mg per pouch, with the nicotine per pouch and mg/g in every title. You can mix and match 77 cans for our multibuy prices, or try five at once with the 77 STRONG Bundle or 77 ICE Bundle.
FAQs
Are 77 nicotine pouches tobacco free?
Yes. Every 77 pouch is an all white, tobacco free nicotine pouch that sits under your upper lip, including the tobacco style Vanilla Tobacco. They contain nicotine, which is addictive, but no tobacco leaf.
How strong are 77 nicotine pouches?
77 comes in three strengths: 5.2mg per pouch (8mg/g), 10.4mg per pouch (16mg/g) and 20mg per pouch (40mg/g) in the Ghost Mini and VB Mini cans. Start with 5.2mg if you are new to pouches; the 20mg Minis are for experienced users only.
Why do some 77 cans say 8, 16 or 40?
Those figures are the nicotine in each gram (mg/g), not in each pouch. A 16mg/g pouch weighs about 0.65g, so it holds 10.4mg; a 40mg/g Mini pouch weighs about 0.5g and holds 20mg. Our titles show both numbers.
What is 77 Ghost Mini?
Ghost Mini is the strongest 77: 20mg per pouch at 40mg/g in a smaller Mini pouch, 20 per can. We stock Ghost Mini Original (mint), Mango and Cola Ice.
What does VB mean on 77 cans?
VB stands for Valtteri Bottas, the Formula 1 driver who races as number 77. The VB Edition comes in Arctic Berry, Arctic Mint and Bergamot, and the VB Mini Edition brings Arctic Berry and Arctic Mint to the 20mg Mini format.
How long does a 77 pouch last?
77 says to keep a pouch under your upper lip for up to 30 minutes. You can take it out sooner whenever you like; just don't chew or swallow it, and bin it when you're done.
Who makes 77 nicotine pouches?
77 is made in Poland by Luna Corporate. The brand launched in 2020 and calls itself the first Polish nicotine pouch brand. Every can holds 20 pouches.
