ANYTHING BUT ORDINARY
A DIFFERENT KIND OF FLAVOUR
Swedish FUMi nicotine pouches in fruit, fiery chilli and mint flavours, from 4mg Strawberry to 11mg Freezy Mint, with 20 slim pouches in every can.
4MG
FUMi 4MG: 4mg of nicotine per pouch (5.7mg/g) in Strawberry and Blackcurrant. Our Light strength, a gentle place to start.
8MG
FUMi 8MG: 8mg per pouch (11.4mg/g) in fruit, fiery chilli and minty flavours. Our Strong strength, for regular pouch users.
11MG
FUMi 11MG: Freezy Mint at 11mg per pouch (15.7mg/g). Extra Strong, for experienced users.
FUMi
What Are FUMi Nicotine Pouches?
FUMi nicotine pouches are tobacco free slim pouches from Sweden. They are produced in Ödeshög and distributed by Helix Sweden AB, and every can holds 20 all white pouches of about 0.7g.
On this page the range is split into 4MG, 8MG and 11MG, so you can choose a strength first and then a flavour.
FUMi Strengths at a Glance
- 4MG (5.7mg/g): Strawberry and Blackcurrant, in our Light category. A gentle pouch for newer users.
- 8MG (11.4mg/g): most of the range, from Fiery Mango to Chilled Cherry, in our Strong category.
- 11MG (15.7mg/g): Freezy Mint, in our Extra Strong category, for experienced users.
MG per pouch is the nicotine in one pouch; mg/g is the nicotine in each gram of pouch. Our nicotine pouch strength guide explains more.
What Flavours Do FUMi Pouches Come In?
- Fruit: Strawberry (with a hint of lime), Blackcurrant and Green Apple (a slight chill, then a subtle heat).
- Fiery: Fiery Mango and Fiery Lime, fruit with a warming chilli heat.
- Cool and minty: Chilled Cherry (dark cherry with a subtle cooling note), Blueberry Mint (sweet blueberry with minty undertones) and Freezy Mint (crisp peppermint, strongly cooling).
New FUMi Cans and Flavour Names
FUMi brought in a new can design in spring 2026 and renamed some flavours. Tangy Strawberry is now Strawberry, Tangy Apple is now Green Apple and Minty Blueberry is now Blueberry Mint. Chilled Cherry and Fiery Lime are new flavours for 2026.
How Do You Use FUMi Nicotine Pouches?
Place one pouch under your upper lip, against the gum. FUMi says to use it for up to 40 minutes. Don't chew or swallow it, and put the used pouch in the can's compartment for used pouches until you can bin it.
Is FUMi Snus?
Lots of people search for "FUMi snus", but FUMi makes tobacco free nicotine pouches. Traditional snus contains tobacco; FUMi does not, although its nicotine is derived from tobacco. Both sit under the lip, which is why the names get mixed up. For the UK rules, read our guide to snus in the UK.
Are There Side Effects?
FUMi pouches contain nicotine, which is addictive, and unwanted effects can happen. ASH lists nausea, vomiting, headaches and dizziness among reported effects, especially for people who are not used to nicotine. If you are new to pouches, start with 4MG.
If a pouch makes you feel sick or dizzy, or irritates your mouth, take it out, and speak to a healthcare professional about any ongoing mouth or gum problems.
Why Buy FUMi from Pouchline?
Pouchline stocks FUMi from 4mg Strawberry and Blackcurrant to 11mg Freezy Mint, with the nicotine per pouch in every title. You can mix and match FUMi cans for our multibuy prices.
FAQs
How many nicotine pouches are in a FUMi can?
Every FUMi can holds 20 slim pouches of about 0.7g, whichever flavour or strength you choose.
How long can you keep a FUMi pouch in?
FUMi says to use each pouch for up to 40 minutes. You can take it out sooner, and never reuse a pouch.
Do FUMi nicotine pouches need to be refrigerated?
No. FUMi says the pouches don't need a fridge. Keep them in the closed can at room temperature, somewhere dry.
Where is the expiry date on a FUMi can?
FUMi prints the expiry date on the label on the bottom of the can.
What ingredients are in FUMi nicotine pouches?
FUMi lists a bulking agent (E460), water, flavourings, salt, acidity regulators (E330, E500), a humectant (E1520), a stabiliser (E1201), nicotine and sweeteners. Most flavours use E950 and E955 (acesulfame K and sucralose); Freezy Mint uses E955 only.
The nicotine is derived from tobacco, but there is no tobacco leaf in the pouch. Check the can for the full list.
What is the extra compartment in a FUMi can for?
FUMi cans have a built in compartment for used pouches, so you can keep them apart from fresh ones until you can bin them.
Who makes FUMi nicotine pouches?
FUMi pouches are produced in Ödeshög, Sweden, and distributed by Helix Sweden AB. The brand brought in a new can design in spring 2026.
