Over the past few years, nicotine pouches have exploded in popularity, especially in Europe and the UK. Among the most controversial and talked-about products in the category are so-called “150mg” nicotine pouches. But what’s the truth behind this extreme strength? Are they real, safe, or just a clever marketing ploy? Let’s break it down.
What Are 150MG Nicotine Pouches?
The term “150mg nicotine pouch” refers to pouches that claim to contain 150 milligrams of nicotine per pouch. For comparison, a standard strong pouch typically contains 20–30mg of nicotine. The idea of 150mg sounds extreme and that’s because it is. In reality, no pouch on the market has been independently verified to actually contain or deliver 150mg of nicotine in a single pouch.
Where Did They Emerge From?
The rise of ultra-high-strength nicotine pouches can be traced back to Eastern Europe and Russia, where a market for extreme potency developed fast. Brands like Iceberg, KURWA, Supreme, MAD, and CANDY SHOP gained attention for their ultra-strong claims, regardless of the real dosage.
These products quickly gained a cult following among experienced users looking for the strongest hit possible. Russia, in particular, became a hotspot for niche high-strength pouch production, with minimal regulation and a hunger for intensity.
Are 150MG Nicotine Pouches Real?
Short answer: Not anymore or never was...
One of the biggest truths about the “150mg” label is that it’s largely a marketing scheme. Brands know that extreme strength sells. While a pouch might be labeled as 150mg, the actual nicotine content is often far lower sometimes closer to 50mg or less.
While some brands once experimented with extremely high-strength pouches, true 150MG-per-pouch options have been discontinued. Most major brands have moved away from producing anything that extreme due to safety concerns, regulatory issues, and changing consumer expectations.
There are no strict regulations across most of Europe on how nicotine strength must be advertised on pouches, which has allowed brands to inflate these numbers to stand out on shelves.
Did Menthol Make Them Feel Stronger?
Yes — and this is often overlooked.
Many of the so-called “150MG” pouches contained strong menthol or cooling agents, which made them feel more intense than they actually were. Menthol creates a burning or freezing sensation, which tricks users into thinking the pouch is stronger in nicotine than it really is.
So while a pouch might have been labelled as 150MG, the burning sensation could have been mostly due to high levels of menthol not just nicotine.
Why Were They Discontinued?
There are a few key reasons:
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Safety: High doses of nicotine especially for inexperienced users can cause nausea, dizziness, and in rare cases, nicotine poisoning.
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Regulations: Many countries are tightening their rules around nicotine strength in oral products.
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Market demand: The demand for extreme strength pouches has shifted. Most users now prefer strong, but more balanced products that offer a better experience.
What’s the Strongest You Can Get Today?
While you won’t find true 150MG pouches on the market, there are ultra-strong nicotine pouches still available for experienced users. These include:
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Maggie 60MG – Smooth and powerful, available in 7 bold flavours
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Kurwa – Original power horse pouches
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Siberia, Pablo, Cuba & Iceberg still make some of the strongest pouches on the market
At pouchline, we stock a wide range of extra-strong nicotine pouches designed to satisfy even the most seasoned pouch users.
The truth is, 150MG nicotine pouches are more myth than reality in today’s market but the strength you’re looking for is still out there. Whether you’re chasing the buzz or just want a long-lasting hit, pouchline has the strongest, most reliable options available.
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Nicotine Pouches Are Not Snus!